- NeilPryde -
- JP-Australia -
- NeilPryde Waterwear -
- Cabrinha -
- Roberto Ricci -
- Flow -
- Icetools -
- Nidecker -
Pryde Group GmbH distributes eight brands that are each market leaders in their respective segments of water, snow and fun sports. All Pryde Group brands represent good value, high-performance products. Each of our brands aims to become the market leader in its respective product segment by providing high product performance.
In the past 18 years, Pryde Group has earned itself a global reputation for the development of cleverly conceived and elegantly designed products that are sold at top prices to a loyal group of customers.
Pryde Group brands provide products to retailers in the water, snow and fun sports industries with the intention of enabling them to generate profits all-year-round for many years to come.
The particular focus of our products is quality, safety and ease of use. The location of Maui gives us the perfect research and development opportunities. Here we are able to perform tests in all wind and water conditions. In combination with our own highly modern production site, this guarantees us a high level of continuity and precision in design and production.
We will see us on the water.
Since the NeilPryde brand was founded in 1981, it has always focused on the research and development of new designs. It is the market leader in the windsurfing industry and number one on the water.
Nowhere is this more evident than in the RS:Racing range. This range has not only dominated the racing scene, but – thanks to Frenchman Antoine Albeau – it also won the PWA Slalom World Championship title in 2007 and broke a new world speedsailing record of 49.09 knots in 2008.
Between 1988 and 2008, NeilPryde sail and rig won consecutive world titles and this is still one of the main brands used in national and international windsurfing competitions. NeilPryde Windsurfing is the official supplier of windsurfing sails, rigs and boards for the 2008 and 2012 Olympics.
"It’s the wind that can tell THE DIFFERENCE".
Named after Jason Polakow, the former wave surfing world champion and the figurehead of the brand, JP- Australia is a first-class, high-performance brand for windsurf boards with a large product range of more than 30 boards. Lighter boards for more fun. As a result, it was always JP-Australia’s passion to build the lightest and most stable boards on the market. This is still the case today and always will be in the future.
JP-Australia offers its boards in four different versions: Honeycomb (Gold Edition) – Pro Edition – Full Wood Sandwich – Epoxy Sandwich.
JP-Australia Boards is the multiple award-winner of consumer tests and is regularly listed as the "most popular board brand" in Europe in highly regarded industry surveys.
The suits stand out due to their striking look. The NP range is characterised by graphic designs and colourful neoprene. In 2009, NP launched the first two-piece drysuit LUCIFER, which looks like a snowboarding suit.
NP not only offers the right suit for all temperatures, but the collection also features Lycra pieces, Heatseeker and Thermabase technology, as well as vests, boardshorts, gloves and much more.
To this day, he has made it his daily task to develop the best possible products for all water sports enthusiasts. Our whole passion is about thinking up the idea for a new board, kite or sail, testing this, trying out something new and seeing whether it works.
"Enthusiasm and passion are a large part of our sport and, as long as we feel these emotions, we will continue to produce better and better 'toys' for YOU" (Roberto Ricci).


It all began with a few pads, leashes and simple boardbags. Today, the collection comprises functional backpacks, practical travelbags and stylish ski and boardbags, pads, leashes and tuning equipment. Since its launch in 2002, the Protection Line has been particularly successful as it offers affordable, tested safety and a perfect fit. The 2008 range was expanded with the addition of classic protectors with plastic shell reinforcements, such as the Spine Jacket, as well as the EVO Series. These protector vests and belts of the EVO Series with CE-tested EPS shells provide maximum protection combined with a lightweight, perfect fit.
The POW brand was first dreamt about in 1997 on a road trip to a Washington State ski resort, Steven’s Pass. Years later, 2002, founder Dustin Goss began the branding and company development for POW that has emerged into a rapidly developing brand focused on quality hand-wear. By the 2008 season POW had achieved distribution in over 30 countries and began to drive a global brand culture that resonates to this day world-wide with a single product line. And in 2010 POW was extended a GORE-TEX® license that allowed them to feature the durable and waterproof material in their products; meanwhile validating the “Built to Last” and “All Day, Everyday” mantras the company is known for.
Leave it to POW to bring you the finest fitting, feeling, and most functional handwear for winter sports. With our timeless design, 13 year legacy, and our “Built to Last” quality, we are proud to present to you our most exceptional line yet; The Winter 2015 Collection.
We have a 125-year history of making our own products in our own factory, and our design team works year-round with our amazing team of riders to develop the best performing snowboard products in the world. Our factory’s location in the heart of Switzerland means that our design team has convenient access to some of the best mountains in the world to test all of our products. We’re out there riding them in every condition possible, with only one goal: to make sure only the best, most fiercely tested, products make it to you. We are snowboarders, designing and building snowboards for the most discerning snowboarders.
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